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What's happening in digital.

Notes from the field on digital marketing: search visibility, ad optimisation, conversion rates and e-commerce.

Topics: VisibilityPerformanceAdvertisingConversionSEOE-commerceContentBrandMeasurementGuide
An AI assistant open on a laptop screen on a desk

Visibility · 14 August 2026 · 7 min read

Is your brand visible inside AI assistants?

People now type the question to an assistant, not a search box. How do you measure this new surface, and where do you start?

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Performance · 30 July 2026 · 6 min read

Does site speed really affect conversion?

Is the impact of a hundred milliseconds overstated? We look at the numbers from our own client dashboards.

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Advertising · 16 July 2026 · 8 min read

Allocating ad budget across channels

Piling it into one channel is wrong; splitting it evenly is too. A practical way to distribute budget through staged tests.

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Conversion · 2 July 2026 · 5 min read

Why cutting form fields works

What happened when we took a fourteen-field form down to four? The relationship between field count and completion.

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A code screen, a phone and a coffee on a desk

SEO · 18 June 2026 · 9 min read

A technical SEO checklist before you launch

The twelve items most often missed when a new site goes live. All of them checkable in half an hour.

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Laptops side by side on an office desk

E-commerce · 4 June 2026 · 7 min read

Why marketplace stock matching breaks

Overselling is usually not an integration bug but an identifier mismatch. On barcodes, SKUs and variants.

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A speaker presenting in a conference hall

Content · 21 May 2026 · 6 min read

Building a content calendar you can sustain

What content plans that start strong and stall by month three have in common. How to set a realistic tempo.

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A small team discussing ideas at a whiteboard

Brand · 7 May 2026 · 6 min read

Don't write a brand guide nobody opens

Instead of a hundred-page PDF, how do you build a system the team actually uses? The parts of a workable guide.

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Two people reviewing a report together at a screen

Measurement · 23 April 2026 · 7 min read

What a monthly report should actually measure

Impressions and clicks feel good but drive no decisions. Three metrics that do, and how to present them.

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A presentation on screen in a meeting room

Guide · 9 April 2026 · 8 min read

Seven questions to ask when choosing an agency

Comparing prices is not enough when collecting proposals. Seven questions that reveal a lot in the first meeting.

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