About
We started in 2016 with three people; today we are fourteen. We never opened a branch or joined an agency network — same office, same team.
The person doing the work is at the first meeting.
Our founders worked at large agencies and kept running into the same thing: the team that would actually do the work was never in the room when it was sold. Every layer in between slowed the work down and blurred responsibility.
We built Kavram to do the opposite. Whoever will work on your project sits at the table in the first meeting. No intermediate layer, no passing messages through an account manager.
That is why we have deliberately stayed small. We work with at most twelve clients at a time. For the thirteenth we either offer a place in the queue or honestly recommend another agency.
No branches, no agency network. Since 2016 we have worked from the same office with the same team — we grew from three people to fourteen without changing the structure.
14
people
12
concurrent client limit
4
disciplines
0
layers in between
Four turning points.
2016
Three people, one room
In the first year we did nothing but web design and development.
2019
Performance team
We built advertising and SEO in house and stopped outsourcing.
2022
E-commerce unit
Marketplace integrations and store optimisation became a service of their own.
2025
AI visibility
We began measuring how brands appear inside AI assistants.
Same office, same team. The one thing that has not changed in ten years.
Four principles. All of them written down.
These are not marketing lines; they go into the contract and into how we work.
We don't claim what we can't measure
Every claim has a measurement behind it. We don't present something as a win if we can't report it.
No layer in between
The person doing the work is in the meeting. Your message reaches the right place without touching three people first.
The source files are yours
Design files, ad accounts, domain and server access are all opened in your name. If we part ways, everything stays with you.
We don't exceed our capacity
Twelve clients at a time is our limit. If we don't have the capacity to take you on, we say so.
The team
Fourteen people, four disciplines. Everyone does their own job; nobody carries two.
Merve Şahin
Co-founder · Strategy
Fifteen years in agencies. Leads the discovery and strategy stages.
Onur Kaplan
Co-founder · Technology
Comes from a software background. Responsible for development and integrations.
Zeynep Arslan
Creative director
Brand identity and design systems. Eight years with the team.
Barış Yıldız
Performance lead
Ad campaigns and conversion optimisation.
Ayça Demir
SEO and content
Technical SEO and content strategy. Came from publishing.
Kerem Uslu
E-commerce specialist
Marketplace integrations and store setup.
If we can't measure it, we don't do it.
We take a baseline measurement with every new client. The figures below are twelve-month averages.
Organic traffic growth
first 6 months, average
Last 12 months
Against the baseline
Conversion rate improvement
after redesign
Last 12 months
On the same ad budget
Projects delivered
since 2016
All service areas
Independent agency
Contract renewal rate
on annual agreements
Last 12 months
No minimum term
What the teams we work with say
“We were tired of changing agencies. What made Kavram different was putting the first month's plan in writing and then actually doing it. The reports are readable and the meetings are short.”
Deniz Aydemir
Marketing Director · Furniture retail
“Being able to speak the same language as our technical team sped everything up. When we discussed site speed they didn't guess — they measured and showed us.”
Serkan Tunç
General Manager · B2B manufacturing
“They increased our appointments without increasing the ad budget. They walked us through exactly how, which is why we feel comfortable.”
Ece Karaman
Co-founder · Healthcare services
Let us take a look first.
We review your site, your search visibility and your ad accounts, then send a findings report within 48 hours. We ask for no commitment in return.
- Site speed and technical health
- Search visibility
- Visibility in AI answers
- Ad account review
- A prioritised list of findings
Kültür Mah. Nispetiye Cad. No: 42, Kat 5
34340 Beşiktaş / İstanbul
Pazartesi - Cuma 09:00 - 18:00